The Power of 'Like' - Interpreting Usage Behaviors in Company-Hosted Facebook Pages

Essi Pöyry, Petri Parvinen, Tuuli Malmivaara. The Power of 'Like' - Interpreting Usage Behaviors in Company-Hosted Facebook Pages. In 46th Hawaii International Conference on System Sciences, HICSS 2013, Wailea, HI, USA, January 7-10, 2013. pages 2773-2782, IEEE, 2013. [doi]

@inproceedings{PoyryPM13,
  title = {The Power of 'Like' - Interpreting Usage Behaviors in Company-Hosted Facebook Pages},
  author = {Essi Pöyry and Petri Parvinen and Tuuli Malmivaara},
  year = {2013},
  doi = {10.1109/HICSS.2013.535},
  url = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2013.535},
  researchr = {https://researchr.org/publication/PoyryPM13},
  cites = {0},
  citedby = {0},
  pages = {2773-2782},
  booktitle = {46th Hawaii International Conference on System Sciences, HICSS 2013, Wailea, HI, USA, January 7-10, 2013},
  publisher = {IEEE},
  isbn = {978-1-4673-5933-7},
}