The Power of 'Like' - Interpreting Usage Behaviors in Company-Hosted Facebook Pages

Essi Pöyry, Petri Parvinen, Tuuli Malmivaara. The Power of 'Like' - Interpreting Usage Behaviors in Company-Hosted Facebook Pages. In 46th Hawaii International Conference on System Sciences, HICSS 2013, Wailea, HI, USA, January 7-10, 2013. pages 2773-2782, IEEE, 2013. [doi]

Abstract

Abstract is missing.