Ashutosh Prasad, R. Venkatesh, Vijay Mahajan. Optimal Bundling of Technological Products with Network Externality. Management Science, 56(12):2224-2236, 2010. [doi]
@article{PrasadVM10,
title = {Optimal Bundling of Technological Products with Network Externality},
author = {Ashutosh Prasad and R. Venkatesh and Vijay Mahajan},
year = {2010},
doi = {10.1287/mnsc.1100.1259},
url = {http://dx.doi.org/10.1287/mnsc.1100.1259},
researchr = {https://researchr.org/publication/PrasadVM10},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {56},
number = {12},
pages = {2224-2236},
}