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What Attracts People's Attention in Banner Advertisements? A Study on Banner Advertisements using a Human Attention Model

Kendrick Mikhael F. Pua, Josh Darren W. Ang Ngo Ching, Gian Brennan B. Betonio, Macario O. Cordel. What Attracts People's Attention in Banner Advertisements? A Study on Banner Advertisements using a Human Attention Model. In 27th International Conference on Mechatronics and Machine Vision in Practice, M2VIP 2021, Shanghai, China, November 26-28, 2021. pages 211-216, IEEE, 2021. [doi]

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