Planning product software export -a method to identify opportunities and threats in new geographical markets

Mari Pulkkinen, Johan Versendaal, Ronald Batenburg, Sjaak Brinkkemper. Planning product software export -a method to identify opportunities and threats in new geographical markets. In Jan Ljungberg, Magnus Andersson, editors, Proceedings of the Fourteenth European Conference on Information Systems, ECIS 2006, Göteborg, Sweden, 2006. pages 1455-1466, 2006. [doi]

Abstract

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