Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence

Lingyun Qiu, Jun Pang, Kai H. Lim. Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence. Decision Support Systems, 54(1):631-643, 2012. [doi]

Authors

Lingyun Qiu

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Jun Pang

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Kai H. Lim

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