From Humanoid to Virtual Humans: A Systematic Literature Review of Avatar Marketing

Ying Qu, Chris K. Y. Lo, Eunsoo Baek. From Humanoid to Virtual Humans: A Systematic Literature Review of Avatar Marketing. International Journal of Human-Computer Interaction, 41(20):12602-12621, October 2025. [doi]

Authors

Ying Qu

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Chris K. Y. Lo

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Eunsoo Baek

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