Ying Qu, Chris K. Y. Lo, Eunsoo Baek. From Humanoid to Virtual Humans: A Systematic Literature Review of Avatar Marketing. International Journal of Human-Computer Interaction, 41(20):12602-12621, October 2025. [doi]
@article{QuLB25,
title = {From Humanoid to Virtual Humans: A Systematic Literature Review of Avatar Marketing},
author = {Ying Qu and Chris K. Y. Lo and Eunsoo Baek},
year = {2025},
month = {October},
doi = {10.1080/10447318.2025.2464889},
url = {https://doi.org/10.1080/10447318.2025.2464889},
researchr = {https://researchr.org/publication/QuLB25},
cites = {0},
citedby = {0},
journal = {International Journal of Human-Computer Interaction},
volume = {41},
number = {20},
pages = {12602-12621},
}