A Taxonomy-Based Evaluation of Personalized E-Advertisement

Dana Al Qudah, Alexandra I. Cristea, Suncica Hadzidedic Bazdarevic, Samar Al-Saqqa, Rizik M. H. Al-Sayyad. A Taxonomy-Based Evaluation of Personalized E-Advertisement. In Yulei Wu, Geyong Min, Nektarios Georgalas, Jia Hu, Luigi Atzori, Xiaolong Jin, Stephen A. Jarvis, Lei (Chris) Liu, Ramón Agüero Calvo, editors, 15th IEEE International Conference on Computer and Information Technology, CIT 2015; 14th IEEE International Conference on Ubiquitous Computing and Communications, IUCC 2015; 13th IEEE International Conference on Dependable, Autonomic and Secure Computing, DASC 2015; 13th IEEE International Conference on Pervasive Intelligence and Computing, PICom 2015, Liverpool, United Kingdom, October 26-28, 2015. pages 395-402, IEEE, 2015. [doi]

@inproceedings{QudahCBAA15,
  title = {A Taxonomy-Based Evaluation of Personalized E-Advertisement},
  author = {Dana Al Qudah and Alexandra I. Cristea and Suncica Hadzidedic Bazdarevic and Samar Al-Saqqa and Rizik M. H. Al-Sayyad},
  year = {2015},
  doi = {10.1109/CIT/IUCC/DASC/PICOM.2015.56},
  url = {http://dx.doi.org/10.1109/CIT/IUCC/DASC/PICOM.2015.56},
  researchr = {https://researchr.org/publication/QudahCBAA15},
  cites = {0},
  citedby = {0},
  pages = {395-402},
  booktitle = {15th IEEE International Conference on Computer and Information Technology, CIT 2015; 14th IEEE International Conference on Ubiquitous Computing and Communications, IUCC 2015; 13th IEEE International Conference on Dependable, Autonomic and Secure Computing, DASC 2015; 13th IEEE International Conference on Pervasive Intelligence and Computing, PICom 2015, Liverpool, United Kingdom, October 26-28, 2015},
  editor = {Yulei Wu and Geyong Min and Nektarios Georgalas and Jia Hu and Luigi Atzori and Xiaolong Jin and Stephen A. Jarvis and Lei (Chris) Liu and Ramón Agüero Calvo},
  publisher = {IEEE},
  isbn = {978-1-5090-0154-5},
}