Virtual Reality in Marketing: Technological and Psychological immersion - researchr publication authors

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Anna Carolina Muller Queiroz, Alexandre Moreira Nascimento, Thomas Brashear Alejandro, Romero Tori, Vinicius Veloso de Melo, Fernando de Souza Meirelles, Maria Isabel da Silva Leme. Virtual Reality in Marketing: Technological and Psychological immersion. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]

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