Anna Carolina Muller Queiroz, Alexandre Moreira Nascimento, Thomas Brashear Alejandro, Romero Tori, Vinicius Veloso de Melo, Fernando de Souza Meirelles, Maria Isabel da Silva Leme. Virtual Reality in Marketing: Technological and Psychological immersion. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]
@inproceedings{QueirozNATMML18,
title = {Virtual Reality in Marketing: Technological and Psychological immersion},
author = {Anna Carolina Muller Queiroz and Alexandre Moreira Nascimento and Thomas Brashear Alejandro and Romero Tori and Vinicius Veloso de Melo and Fernando de Souza Meirelles and Maria Isabel da Silva Leme},
year = {2018},
url = {https://aisel.aisnet.org/amcis2018/HCI/Presentations/6},
researchr = {https://researchr.org/publication/QueirozNATMML18},
cites = {0},
citedby = {0},
booktitle = {24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018},
publisher = {Association for Information Systems},
isbn = {978-0-9966831-6-6},
}