Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation

Vithala R. Rao, Yu Yu, Nita Umashankar. Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation. Marketing Science, 35(6):934-952, 2016. [doi]

Authors

Vithala R. Rao

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Yu Yu

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Nita Umashankar

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