Vithala R. Rao, Yu Yu, Nita Umashankar. Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation. Marketing Science, 35(6):934-952, 2016. [doi]
@article{RaoYU16,
title = {Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation},
author = {Vithala R. Rao and Yu Yu and Nita Umashankar},
year = {2016},
doi = {10.1287/mksc.2016.0978},
url = {http://dx.doi.org/10.1287/mksc.2016.0978},
researchr = {https://researchr.org/publication/RaoYU16},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {35},
number = {6},
pages = {934-952},
}