How Complex Do Movie Channel Contracts Need to Be?

Sumit Raut, Sanjeev Swami, Eunkyu Lee, Charles B. Weinberg. How Complex Do Movie Channel Contracts Need to Be?. Marketing Science, 27(4):627-641, 2008. [doi]

Authors

Sumit Raut

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Sanjeev Swami

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Eunkyu Lee

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Charles B. Weinberg

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