Effects of Managerial Response to E-WOM on Consumer Attitude

T. Ravichandran, Chaoqun Deng, Dongling Huang. Effects of Managerial Response to E-WOM on Consumer Attitude. In Traci Carte, Armin Heinzl, Cathy Urquhart, editors, Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015. Association for Information Systems, 2015. [doi]

Abstract

Abstract is missing.