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Northern exposure: a field experiment measuring externalities between search advertisements

David H. Reiley, Sai-Ming Li, Randall A. Lewis. Northern exposure: a field experiment measuring externalities between search advertisements. In David C. Parkes, Chrysanthos Dellarocas, Moshe Tennenholtz, editors, Proceedings 11th ACM Conference on Electronic Commerce (EC-2010), Cambridge, Massachusetts, USA, June 7-11, 2010. pages 297-304, ACM, 2010. [doi]

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David H. Reiley

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Sai-Ming Li

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Randall A. Lewis

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