David H. Reiley, Sai-Ming Li, Randall A. Lewis. Northern exposure: a field experiment measuring externalities between search advertisements. In David C. Parkes, Chrysanthos Dellarocas, Moshe Tennenholtz, editors, Proceedings 11th ACM Conference on Electronic Commerce (EC-2010), Cambridge, Massachusetts, USA, June 7-11, 2010. pages 297-304, ACM, 2010. [doi]
Abstract is missing.