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Narrative tools to quit smoking. Indirect effects of audience-character similarity and narrative voice in the intention to quit smoking

Laura Rodríguez-Contreras, Juan-José Igartua. Narrative tools to quit smoking. Indirect effects of audience-character similarity and narrative voice in the intention to quit smoking. In Miguel Ángel Conde González, Francisco Jesús Rodríguez-Sedano, Camino Fernández Llamas, Francisco José García Peñalvo, editors, Proceedings of the Seventh International Conference on Technological Ecosystems for Enhancing Multiculturality, TEEM 2019, León Spain, October, 2019. pages 961-965, ACM, 2019. [doi]

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