Optimizing Retail Assortments

Robert P. Rooderkerk, Harald J. van Heerde, Tammo H. A. Bijmolt. Optimizing Retail Assortments. Marketing Science, 32(5):699-715, 2013. [doi]

Authors

Robert P. Rooderkerk

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Harald J. van Heerde

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Tammo H. A. Bijmolt

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