Robert P. Rooderkerk, Harald J. van Heerde, Tammo H. A. Bijmolt. Optimizing Retail Assortments. Marketing Science, 32(5):699-715, 2013. [doi]
@article{RooderkerkHB13,
title = {Optimizing Retail Assortments},
author = {Robert P. Rooderkerk and Harald J. van Heerde and Tammo H. A. Bijmolt},
year = {2013},
doi = {10.1287/mksc.2013.0800},
url = {http://dx.doi.org/10.1287/mksc.2013.0800},
researchr = {https://researchr.org/publication/RooderkerkHB13},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {32},
number = {5},
pages = {699-715},
}