Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness

José L. Ruiz-Alba, Mohamad Abou-Foul, Alireza Nazarian, Pantea Foroudi. Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness. IT & People, 35(7):2470-2499, 2022. [doi]

Abstract

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