Role of biological sex and gender roles on perceived brand personality

Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta. Role of biological sex and gender roles on perceived brand personality. KES Journal, 22(4):231-237, 2018. [doi]

Authors

Bikash Kumar Rup

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Jyotiranjan Gochhayat

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Sasmita Samanta

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