Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.
Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.
Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta. Role of biological sex and gender roles on perceived brand personality. KES Journal, 22(4):231-237, 2018. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: Revisiting Brand Personality Attributes: Mediating Role of Brand AttitudeBikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta. ijabim, 12(2):124-136, 2021. [doi]
The following publications are possibly variants of this publication: