Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta. Role of biological sex and gender roles on perceived brand personality. KES Journal, 22(4):231-237, 2018. [doi]
@article{RupGS18,
title = {Role of biological sex and gender roles on perceived brand personality},
author = {Bikash Kumar Rup and Jyotiranjan Gochhayat and Sasmita Samanta},
year = {2018},
doi = {10.3233/KES-180387},
url = {https://doi.org/10.3233/KES-180387},
researchr = {https://researchr.org/publication/RupGS18},
cites = {0},
citedby = {0},
journal = {KES Journal},
volume = {22},
number = {4},
pages = {231-237},
}