Development and validation of a multidimensional instrument for measuring internal marketing in Chinese higher education

Umar Farooq Sahibzada, Jianfeng Cai, Fawad Latif, Zahid Shafait. Development and validation of a multidimensional instrument for measuring internal marketing in Chinese higher education. J. Enterprise Inf. Management, 32(3):413-435, 2019. [doi]

Abstract

Abstract is missing.