A Hybrid SEM and Neural Network Approach to Understand and Predict the Determinants of Consumers' Acceptance and Usage of Mobile-Commerce Application

Ashraf Saleh, Odai Enaizan, Bilal Eneizan, Lu'ay Al-Mu'ani, Ahmad Tawfig Al-Radaideh, Feras Hanandeh. A Hybrid SEM and Neural Network Approach to Understand and Predict the Determinants of Consumers' Acceptance and Usage of Mobile-Commerce Application. iJIM, 16(21):125-152, November 2022. [doi]

Authors

Ashraf Saleh

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Odai Enaizan

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Bilal Eneizan

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Lu'ay Al-Mu'ani

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Ahmad Tawfig Al-Radaideh

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Feras Hanandeh

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