A Hybrid SEM and Neural Network Approach to Understand and Predict the Determinants of Consumers' Acceptance and Usage of Mobile-Commerce Application - researchr publication

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Ashraf Saleh, Odai Enaizan, Bilal Eneizan, Lu'ay Al-Mu'ani, Ahmad Tawfig Al-Radaideh, Feras Hanandeh. A Hybrid SEM and Neural Network Approach to Understand and Predict the Determinants of Consumers' Acceptance and Usage of Mobile-Commerce Application. iJIM, 16(21):125-152, November 2022. [doi]

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