A Hybrid SEM and Neural Network Approach to Understand and Predict the Determinants of Consumers' Acceptance and Usage of Mobile-Commerce Application

Ashraf Saleh, Odai Enaizan, Bilal Eneizan, Lu'ay Al-Mu'ani, Ahmad Tawfig Al-Radaideh, Feras Hanandeh. A Hybrid SEM and Neural Network Approach to Understand and Predict the Determinants of Consumers' Acceptance and Usage of Mobile-Commerce Application. iJIM, 16(21):125-152, November 2022. [doi]

@article{SalehEEAAH22,
  title = {A Hybrid SEM and Neural Network Approach to Understand and Predict the Determinants of Consumers' Acceptance and Usage of Mobile-Commerce Application},
  author = {Ashraf Saleh and Odai Enaizan and Bilal Eneizan and Lu'ay Al-Mu'ani and Ahmad Tawfig Al-Radaideh and Feras Hanandeh},
  year = {2022},
  month = {November},
  doi = {10.3991/ijim.v16i21.31815},
  url = {https://doi.org/10.3991/ijim.v16i21.31815},
  researchr = {https://researchr.org/publication/SalehEEAAH22},
  cites = {0},
  citedby = {0},
  journal = {iJIM},
  volume = {16},
  number = {21},
  pages = {125-152},
}