Success and Failure: Two Longitudinal Case Studies on Media-Tablet Usage in CRM

Thomas Sammer, Sandro Vögeli, Andrea Back. Success and Failure: Two Longitudinal Case Studies on Media-Tablet Usage in CRM. In 12th International Conference on Mobile Business, ICMB 2013, Berlin, Germany, 10-13 June 2013. pages 12, Association for Information Systems, 2013. [doi]

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