Marketing Self-Improvement Programs for Self-Signaling Consumers

Richard Schaefer, Raghunath Singh Rao, Vijay Mahajan. Marketing Self-Improvement Programs for Self-Signaling Consumers. Marketing Science, 37(6):912-929, 2018. [doi]

Authors

Richard Schaefer

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Raghunath Singh Rao

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Vijay Mahajan

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