Storytelling: The effects of corporate stories on the appreciation of organizations

Anique Scheerder, Joyce Karreman, Menno de Jong. Storytelling: The effects of corporate stories on the appreciation of organizations. In 2017 IEEE International Professional Communication Conference, ProComm 2017, Madison, WI, USA, July 23-26, 2017. pages 1-8, IEEE, 2017. [doi]

Abstract

Abstract is missing.