A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data

Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li, Yan Yu. A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data. Marketing Science, 37(1):153-171, 2018. [doi]

Authors

Matthew J. Schneider

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Sharan Jagpal

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Sachin Gupta

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Shaobo Li

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Yan Yu

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