Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li, Yan Yu. A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data. Marketing Science, 37(1):153-171, 2018. [doi]
@article{SchneiderJGLY18,
title = {A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data},
author = {Matthew J. Schneider and Sharan Jagpal and Sachin Gupta and Shaobo Li and Yan Yu},
year = {2018},
doi = {10.1287/mksc.2017.1064},
url = {https://doi.org/10.1287/mksc.2017.1064},
researchr = {https://researchr.org/publication/SchneiderJGLY18},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {37},
number = {1},
pages = {153-171},
}