Attentional Behavior of Users on the Move Towards Pervasive Advertising Media - researchr publication authors

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Johann Schrammel, Elke E. Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, Manfred Tscheligi. Attentional Behavior of Users on the Move Towards Pervasive Advertising Media. In Hans Jörg Müller, Florian Alt, Daniel Michelis, editors, Pervasive Advertising. Human-Computer Interaction Series, pages 287-307, Springer, 2011. [doi]

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