Ariane-Tabea Schueller. Product Placement Awareness and the Impact on German Recipients of a YouTube Beauty Tutorial. In Bonnie Brinton Anderson, Jason Thatcher, Rayman D. Meservy, Kathy Chudoba, Kelly J. Fadel, Sue Brown 0001, editors, 26th Americas Conference on Information Systems, AMCIS 2020, Virtual Conference, August 15-17, 2020. Association for Information Systems, 2020. [doi]
Abstract is missing.