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Towards a CRM and SCM Benefits Measurement Model

Darshana Sedera, Wenjuan Wang. Towards a CRM and SCM Benefits Measurement Model. In Jay F. Nunamaker Jr., Wendy L. Currie, editors, Proceedings of the International Conference on Information Systems, ICIS 2009, Phoenix, Arizona, USA, December 15-18, 2009. pages 85, Association for Information Systems, 2009. [doi]

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