Building and sustaining interorganizational information sharing relationships: the competitive impact of interfacing supply chain operations with marketing strategy

Abraham Seidmann, Arun Sundararajan. Building and sustaining interorganizational information sharing relationships: the competitive impact of interfacing supply chain operations with marketing strategy. In Janice I. DeGross, Kuldeep Kumar, editors, Proceedings of the Eighteenth International Conference on Information Systems, December 15-17, 1997, Atlanta, Georgia, USA. pages 205-222, Association for Information Systems, 1997. [doi]

Abstract

Abstract is missing.