Stephan Seiler, Song Yao, Wenbo Wang. Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment. Marketing Science, 36(6):838-861, 2017. [doi]
@article{SeilerYW17,
title = {Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment},
author = {Stephan Seiler and Song Yao and Wenbo Wang},
year = {2017},
doi = {10.1287/mksc.2017.1045},
url = {https://doi.org/10.1287/mksc.2017.1045},
researchr = {https://researchr.org/publication/SeilerYW17},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {36},
number = {6},
pages = {838-861},
}