"We Need a Big Revolution in Email Advertising": Users' Perception of Persuasion in Permission-based Advertising Emails

Anastasia Sergeeva, Björn Rohles, Verena Distler, Vincent Koenig. "We Need a Big Revolution in Email Advertising": Users' Perception of Persuasion in Permission-based Advertising Emails. In Albrecht Schmidt 0001, Kaisa Väänänen, Tesh Goyal, Per Ola Kristensson, Anicia Peters, Stefanie Mueller 0001, Julie R. Williamson, Max L. Wilson 0001, editors, Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems, CHI 2023, Hamburg, Germany, April 23-28, 2023. ACM, 2023. [doi]

Authors

Anastasia Sergeeva

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Björn Rohles

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Verena Distler

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Vincent Koenig

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