Anastasia Sergeeva, Björn Rohles, Verena Distler, Vincent Koenig. "We Need a Big Revolution in Email Advertising": Users' Perception of Persuasion in Permission-based Advertising Emails. In Albrecht Schmidt 0001, Kaisa Väänänen, Tesh Goyal, Per Ola Kristensson, Anicia Peters, Stefanie Mueller 0001, Julie R. Williamson, Max L. Wilson 0001, editors, Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems, CHI 2023, Hamburg, Germany, April 23-28, 2023. ACM, 2023. [doi]
@inproceedings{SergeevaRDK23,
title = {"We Need a Big Revolution in Email Advertising": Users' Perception of Persuasion in Permission-based Advertising Emails},
author = {Anastasia Sergeeva and Björn Rohles and Verena Distler and Vincent Koenig},
year = {2023},
doi = {10.1145/3544548.3581163},
url = {https://doi.org/10.1145/3544548.3581163},
researchr = {https://researchr.org/publication/SergeevaRDK23},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems, CHI 2023, Hamburg, Germany, April 23-28, 2023},
editor = {Albrecht Schmidt 0001 and Kaisa Väänänen and Tesh Goyal and Per Ola Kristensson and Anicia Peters and Stefanie Mueller 0001 and Julie R. Williamson and Max L. Wilson 0001},
publisher = {ACM},
isbn = {978-1-4503-9421-5},
}