A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains

Mir Mehdi SeyedEsfahani, Maryam Biazaran, Mohsen Gharakhani. A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains. European Journal of Operational Research, 211(2):263-273, 2011. [doi]

Authors

Mir Mehdi SeyedEsfahani

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Maryam Biazaran

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Mohsen Gharakhani

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