A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains

Mir Mehdi SeyedEsfahani, Maryam Biazaran, Mohsen Gharakhani. A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains. European Journal of Operational Research, 211(2):263-273, 2011. [doi]

Abstract

Abstract is missing.