Mir Mehdi SeyedEsfahani, Maryam Biazaran, Mohsen Gharakhani. A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains. European Journal of Operational Research, 211(2):263-273, 2011. [doi]
@article{SeyedEsfahaniBG11,
title = {A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains},
author = {Mir Mehdi SeyedEsfahani and Maryam Biazaran and Mohsen Gharakhani},
year = {2011},
doi = {10.1016/j.ejor.2010.11.014},
url = {http://dx.doi.org/10.1016/j.ejor.2010.11.014},
researchr = {https://researchr.org/publication/SeyedEsfahaniBG11},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {211},
number = {2},
pages = {263-273},
}