Brands: The Opiate of the Nonreligious Masses?

Ron Shachar, Tülin Erdem, Keisha M. Cutright, Gavan J. Fitzsimons. Brands: The Opiate of the Nonreligious Masses?. Marketing Science, 30(1):92-110, 2011. [doi]

Authors

Ron Shachar

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Tülin Erdem

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Keisha M. Cutright

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Gavan J. Fitzsimons

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