Ron Shachar, Tülin Erdem, Keisha M. Cutright, Gavan J. Fitzsimons. Brands: The Opiate of the Nonreligious Masses?. Marketing Science, 30(1):92-110, 2011. [doi]
@article{ShacharECF11,
title = {Brands: The Opiate of the Nonreligious Masses?},
author = {Ron Shachar and Tülin Erdem and Keisha M. Cutright and Gavan J. Fitzsimons},
year = {2011},
doi = {10.1287/mksc.1100.0591},
url = {http://dx.doi.org/10.1287/mksc.1100.0591},
researchr = {https://researchr.org/publication/ShacharECF11},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {30},
number = {1},
pages = {92-110},
}