Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.
Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.
Venkatesh Shankar, Pablo Azar, Matthew Fuller. Practice Prize Paper - ::::BRAN*EQT::::: A Multicategory Brand Equity Model and Its Application at Allstate. Marketing Science, 27(4):567-584, 2008. [doi]