Venkatesh Shankar, Pablo Azar, Matthew Fuller. Practice Prize Paper - ::::BRAN*EQT::::: A Multicategory Brand Equity Model and Its Application at Allstate. Marketing Science, 27(4):567-584, 2008. [doi]
@article{ShankarAF08,
title = {Practice Prize Paper - ::::BRAN*EQT::::: A Multicategory Brand Equity Model and Its Application at Allstate},
author = {Venkatesh Shankar and Pablo Azar and Matthew Fuller},
year = {2008},
doi = {10.1287/mksc.1070.0320},
url = {http://dx.doi.org/10.1287/mksc.1070.0320},
researchr = {https://researchr.org/publication/ShankarAF08},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {27},
number = {4},
pages = {567-584},
}