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Impact of Gamification on Consumers' Online Impulse Purchase: The Mediating Effect of Affect Reaction and Social Interaction

Zhen Shao, Lin Zhang, Rui Zhang, Zhengyuan Pan. Impact of Gamification on Consumers' Online Impulse Purchase: The Mediating Effect of Affect Reaction and Social Interaction. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 21, 2019. [doi]

Authors

Zhen Shao

This author has not been identified. Look up 'Zhen Shao' in Google

Lin Zhang

This author has not been identified. It may be one of the following persons: Look up 'Lin Zhang' in Google

Rui Zhang

This author has not been identified. Look up 'Rui Zhang' in Google

Zhengyuan Pan

This author has not been identified. Look up 'Zhengyuan Pan' in Google
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