Zhen Shao, Lin Zhang, Rui Zhang, Zhengyuan Pan. Impact of Gamification on Consumers' Online Impulse Purchase: The Mediating Effect of Affect Reaction and Social Interaction. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 21, 2019. [doi]
@inproceedings{ShaoZZP19,
title = {Impact of Gamification on Consumers' Online Impulse Purchase: The Mediating Effect of Affect Reaction and Social Interaction},
author = {Zhen Shao and Lin Zhang and Rui Zhang and Zhengyuan Pan},
year = {2019},
url = {https://aisel.aisnet.org/pacis2019/21},
researchr = {https://researchr.org/publication/ShaoZZP19},
cites = {0},
citedby = {0},
pages = {21},
booktitle = {23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019},
editor = {Kwok Kee Wei and Wei Wayne Huang and Jae Kyu Lee and Dongming Xu and James J. Jiang and Hee-Woong Kim},
}