Benyah Shaparenko, Özgür Çetin, Rukmini Iyer. Data-driven text features for sponsored search click prediction. In Ying Li, Arun C. Surendran, Dou Shen, editors, Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009. pages 46-54, ACM, 2009. [doi]
Abstract is missing.